Privacy Policy

This policy describes how FLUO LLC. and its parent, subsidiary, and affiliate companies (collectively, “FLUO,” “we,” or “us”) collect, use and share information collected through the mail, FLUOFeelAlive.com, other websites that link to this privacy policy, and FLUO mobile services including our mobile application (the “FLUO App”, or "App"), collectively, "FLUO Services".

HOW WE COLLECT AND USE INFORMATION

Data and Personal Information (“PI”)

We or our vendors may collect data and/or personal information (“PI”) such as your name, your contact information, your shipping information, and your billing information (such as credit card account data). We collect PI when you provide it to us through your use of the FLUO Services, for example when you interact with our websites, place an order, or sign up for our mailing list. We also receive limited PI when you choose to download or request the App. We may combine the PI we collect with additional information from other third-party sources.

Geographic Location

Our App uses the GPS feature of your mobile device to determine the location of the device. We and our third-party vendors or partners may collect and use this geographic location data for purposes such as the functioning of the FLUO App, to make our advertising more relevant, and to improve FLUO Services. For example, we use the location information to provide the address and directions for FLUO events (music events, health and wellness events, etc.). We do not store geographic location data in combination with other PI. If you do not want us or third parties to collect and use your device’s geographic location, you can control this function in your application settings (if your device offers this type of control), by disabling location services for your device, or by uninstalling the App, but these choices will affect your ability to use the App.

Usage Information and Analytics

We automatically collect certain usage information when you use FLUO Services. For example, we collect information about the devices you use to connect to our services (such as the IP address of your computer or numeric identifier of your mobile device) and about how you use FLUO Services (such as what time you visit our websites). We, and our advertisers and ad servers, may also collect information outside the Patagonia Services to measure the success of our advertising campaigns. We use the information that we collect for a variety of purposes such as to provide and improve the FLUO Services, and to analyze and offer our advertising. Our website also uses Google Analytics. Please click here for more information about how data is collected and processed in connection with the Google Analytics service. We and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.

HOW WE SHARE INFORMATION

We do not disclose your PI to third parties, except as follows:

• To companies that provide services to us or perform functions on our behalf (such as processing credit card payments or taking orders) and have agreed to use your information only for the purposes we request;
• When we believe disclosure is appropriate to comply with applicable law, legal process, and/or governmental authorities;
• When we believe disclosure is appropriate to enforce our Terms of Use and other agreements, or to protect our rights, our customers, our property, our employees, or others

YOUR CHOICES

With your PI – like the information you give us to fulfill an order – you have the option to change or correct your information and the choice of not hearing from us again. There are several ways you can control our use of your PII in connection with marketing and promotions.

To remove your name from our lists. You can choose to decline communications from us at the point that we request your PI. After we have collected your PI, you can choose to stop our communications or our service or stop us from sharing your information with other companies for their marketing purposes. To exercise any of these options, please contact us by mail, email, or telephone using the contact information below.

To stop email communications. If you receive email communications from us and want to opt out of receiving such communications in the future, you can click the “Unsubscribe” link at the bottom of the promotional email.

To stop collection of geographic location. If you do not want us to collect your device’s geographic location through our FLUO App, you can disable that function when you first use the App or in your device settings. This will prevent you from using some features of the FLUO App.

Other choices. Please see below to learn about your choices with regard to our use of cookies and interest-based advertising.

CORRECTING OR UPDATING YOUR INFORMATION

If you would like to request changes to the PI that you have previously provided to us, please contact us by mail, email, or telephone using the contact information below.

COOKIES

We may use “cookies,” “web beacons,” and other similar technologies to collect information in connection with the Patagonia Services and our advertisements. A “cookie” is a computer file that acts as an identification card for your computer to distinguish your browser from others and enable us to serve you better. For example, we use cookies to save products in your shopping cart while you browse our websites and to track the effectiveness of our marketing and advertising campaigns. Similarly, a “web beacon” is a technology that can recognize specific cookies and convey information about that browser. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. Most browsers accept cookies automatically. You may be able to set your browser to reject and/or delete cookies. For instructions, check your browser’s technical information.

SAFEGUARDING YOUR PI

We have reasonable and appropriate physical, electronic, and administrative measures in place to safeguard the security of your personal information. However, when you communicate with customer service via email or chat on our websites, these communications may not be encrypted. For that reason, we ask that you do not share sensitive information via these communication channels.

YOUR PRIVACY RIGHTS

The California Consumer Privacy Act (“CCPA”) and, potentially, other applicable state or federal laws provide you with rights regarding how your data or personal information is treated.

Your Rights Regarding Personal Information. You have the following rights with respect to the personal information we collect, subject to certain exceptions and limitations:

• For certain categories of personal information, the right to request a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties;
• The right to know the categories and/or specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information;
• The right to request that we delete the personal information we have collected from you or maintain about you.
• The right to opt out of our sale of your personal information.
• The right not to receive discriminatory treatment for the exercise of your privacy rights under the CCPA.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

By phone at 1-303-835-3535
privacyandterms@FLUOFeelAlive.com

UPDATES TO THE PRIVACY POLICY

If we modify this Privacy Policy, we will post the revised Privacy Policy online. We will notify you if the policy changes in any material way by sending a notice to the email address you provided us or by placing a prominent notice on our website at FLUOFeelAlive.com. You should check regularly to see if this Privacy Policy has changed.

CONTACT US

If you have any questions about this Privacy Policy, you can email, write, or call us:

• privacyandterms@FLUOFeelAlive.com
• FLUO Customer Services
  1905 15th Street
  UNIT 4315
  Boulder, CO 80306
• 1-303-835-3535