CONSCIOUSNESS & STEWARDSHIP

As a conscious lifestyle brand, FLUO is both conscious and Conscious—an important distinction that speaks to the essence of what FLUO is about.

WHEN YOU LOVE SOMETHING, YOU PROTECT IT

Every day you make choices that ensure what you care about in life can thrive.

Stewardship goes far beyond responsibility once we recognize our connection with each other and All-That-Is. There is a whole lot of hurt going on in the world – troubled relationships between and within nations, humanitarian crises, the existential threat of climate change, more…

We want to do the right thing, but how?

Examining the many dimensions that comprise the noble act of stewardship reveals myriad ways to be protectors, to live our values, and to find it a very rewarding and joyful experience! It begins with honoring the magnificent beings we are by taking care of ourselves, our fellow man, woman, and child and all the creatures with whom we share the Earth, protecting the environment that we all draw sustenance from, and participating responsibly with the businesses and social enterprises that support our way of life.

In fact, Stewardship is one of the most important concepts we can define.

Stewardship is..

A value, a commitment to...
  • Selfless service, well beyond our immediate self-interests

  • Inclusiveness, taking care of the small and the big, the near and the far-away

  • Dedicate time, talent, or treasure, proportional to what we can – and a little bit more

An attitude, a belief…
  • Recognizing that we all belong to each other

  • Sustainability is essential to our existence; we have a responsibility to be mindful of it in all we do

  • Willingness to embrace new ways of thinking and change

  • Being wise to the ways of the world, understanding how the flow of money bends the arc toward doing good or inflicting harm

A way of living, a set of behaviors…
  • Caring for our relationships and inspiring others to join this calling

  • Not being reckless or hiding from our duty

  • Spending our money mindfully, support local businesses and those who exemplify values of respect, decency, fairness

  • Volunteering and educating ourselves around where and how we can have the greatest impact

  • Leaving the lightest possible carbon footprint

Stewardship really is a forever endeavor.

Once we see ourselves as stewards in all these dimensions, our eyes are opened to stewardship as a way of living, not just a “good deed” or show of kindness. Every action and interaction of ours becomes an opportunity to show respect and love for all that we are a connection to.

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Once we see ourselves as stewards in all these dimensions, our eyes are opened to stewardship as a way of living, not just a “good deed” or show of kindness. Every action and interaction of ours becomes an opportunity to show respect and love for all that we are a connection to.

FLUO is built on a commitment to use every resource we have – including our community – to accelerate solutions that heal, protect, and nurture all our precious relationships and resources.

We envision a cascade effect that has the potential to change the trajectory of this river of life in which we are all flowing – and through which we are all connected – toward a more sustainable, peaceful, and loving world.

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Well-being is always flowing to you and through you, and the more you allow it, the better you feel.

-Abraham Hicks